We walk you through a comprehensive, step-by-step guide to creating a six-month content strategy for your business, using the advanced language model, ChatGPT.
This process is ideal for all types of business models, from e-commerce and affiliate marketing to service-based and home businesses. Try it for yourself!
Step-by-Step AI Prompt Guide to Creating a 6-month Content Strategy
In the following section, we step you through the exact prompts we gave to ChatGPT to create a content plan for a (fictional) e-commerce business and the AI response we received. Follow these steps, adjusting the information to your own business goals.
Our prompt: We want ChatGPT to create a 6 month content strategy for my business. To do this, I want ChatGPT to ask me 1 question at a time (and wait for my response) on what you need to know to create a content strategy. Then, when ChatGPT has all the information you need, create the strategy. Do you understand?"
CGPT Response: Absolutely, I understand your request. Let's start by gathering the necessary information.
CGPT Question 1: Could you please describe the nature of your business, including your industry, target audience, and the products or services you provide?
Our answer: We are an ecommerce business for dog accessories, our target audience are dog owners, we offer a range of products from essentials - like dog bowls, dog beds, and collars, to more specialised items like designer dog toys and clothing.
CGPT Question 2: What are your key business goals for the next six months? (e.g., brand awareness, increase sales, customer retention, etc.)
Our answer: Increasing brand awareness (we only launched 3 months ago) and increasing sales.
CGPT Question 3: What kind of online platforms are you currently using for content marketing (e.g., website blog, social media platforms, email newsletters)? And are there any platforms you're particularly interested in utilizing more effectively?
Our answer: We have a blog, Instagram (500 followers), and a small email list with 100 subscribers. We have no preference in what platform to focus on.
CGPT Question 4: What are the key messages or values that your brand stands for and wants to communicate to its target audience? For example, do you focus on quality, durability, design, etc.?
Our answer: Our products are high quality and designed to withstand a lot of use. While they are more expensive than other products in the market, they will outlast cheaper versions. We also offer a whole range of quirky and fun designs in the areas of dog clothing (like festive clothing) and toys.
CGPT Question 5: Do you have any resources or constraints we should be aware of while creating the content strategy? For instance, team capacity for creating content, budget for promoting content, etc.
Our answer: We're a small team and we don't have a dedicated marketing person or content creator but are open to hiring a freelancer depending on the strategy. We don't have a big budget for ads.
CGPT Question 6: Can you identify any competitors or similar brands in your industry that you admire or consider as benchmarks for your content strategy?
Answer: https://cocoandpud.com.au/
CGPT Question 7: Finally, do you have any current or upcoming promotional activities, product releases, or special events that we should incorporate into the content strategy?
Our answer: We are launching a new range of designer dog collars in September.
CGPT Response: Great, thank you for providing all the necessary information. Here's a suggested content strategy for your ecommerce business for the next six months:
Content Pillars
Based on your business nature and goals, the content pillars for your strategy could be:
a. Product Showcase: Highlight the quality, durability, and design of your products. b. Customer Stories: Feature stories or testimonials from customers. This can help build trust and credibility. c. Educational Content: Share content that informs or educates dog owners about the benefits of investing in high-quality products. d. Brand Story: Share content about your brand and team to create a personal connection with your audience.
Blog Content Strategy
a. Frequency: Aim for one blog post per week. b. Content Ideas: Blog content can revolve around dog care tips, benefits of quality over quantity when it comes to dog accessories, features on new or best-selling products, behind-the-scenes glimpses of your brand, and so on. c. Promotion: Promote each blog post on Instagram and in your email newsletter.
Instagram Content Strategy
a. Frequency: Aim for 3-5 posts per week. b. Content Ideas: Share high-quality product photos, reposts from happy customers, behind-the-scenes photos, employee spotlights, etc. Use Instagram Stories for quick updates, sneak peeks, or to share user-generated content. Use IGTV for longer, more in-depth content (like product features, dog care tips, etc.) c. Promotion: Consider Instagram's algorithm which favors regular posting and high engagement. Utilize relevant hashtags, engage with followers by responding to comments, and collaborate with influencers or similar brands in your niche for shoutouts or exchanges.
Email Marketing Strategy
a. Frequency: Send bi-weekly newsletters. b. Content Ideas: Share latest blog posts, promotions or sales, feature new or best-selling products, share customer stories or testimonials. c. Promotion: Encourage blog visitors and Instagram followers to subscribe to your email list for exclusive content, sales, and more.
Upcoming Product Launch
a. Teaser Campaign: Start sharing teasers about your new designer dog collars on your blog, Instagram, and email newsletter a month before the launch. b. Launch Promotion: Create dedicated content for the launch and promote it heavily across all channels. Consider offering a limited-time discount or special offer for the launch.
Resource Planning
a. Content Creation: Depending on the comfort level of your team, you can either delegate content creation among your team or hire a freelancer. b. Content Promotion: While you don't have a big budget for ads, organic promotion through SEO for blogs, hashtag strategy for Instagram, and email marketing can be effective.
Remember to regularly review the performance of your content (using metrics like engagement rate, website traffic, etc.) and adjust your strategy as needed. It's also important to keep an eye on what your competitors are doing and stay updated with industry trends.
When you have the overall strategy, you can prompt the AI further to go into more detail for each section. Here is an example:
Our prompt: For the email marketing strategy, I want you to give me the first month of email topics and provide more guidance on content.
CGPT answer: Absolutely, here's a detailed plan for the first month of your email marketing strategy.
Remember, the primary goal of these emails is to provide value to your subscribers, build a relationship with them, and subtly encourage them to shop your products. Be sure to balance promotional content with educational and engaging content to keep your audience interested and avoid being too salesy.
Week 1: Welcome Email This email will be triggered when a new subscriber joins your email list. It should:
Thank your subscriber for joining.
Introduce your brand (briefly).
Set expectations for what kind of content and how often they will receive emails.
Optionally, provide a welcome offer like a discount code to encourage their first purchase.
Week 2: Introduction to Your Best Sellers For this newsletter, you could:
Highlight a selection of your best-selling products.
Include short descriptions and customer reviews/testimonials if possible.
Add a clear call-to-action (CTA) button leading to the product page on your website.
Week 3: Dog Care Tip + Product Pairing This email will provide educational content to your subscribers, positioning your brand as a knowledgeable resource, and subtly promoting your products. For example:
Share a dog care tip (like a grooming tip, training tip, etc.)
Pair this tip with a relevant product from your store. For example, if the tip is about grooming, you could pair it with a grooming-related product.
Week 4: Sneak Peek of Upcoming Designer Dog Collars This email should start building anticipation for your new product range. Consider including:
A "behind-the-scenes" look at the new product.
A brief description of the product and why it's exciting.
A note about when it will be available and a CTA to 'Stay Tuned'.
Remember, each email should reflect your brand's voice and aesthetic. Be sure to include clear CTAs, attractive images, and keep the design clean and easy to read. Don't forget to include your social links and website link in the email footer too.
Continue on this way, working through each section of the strategy to drill down further into the details and keep refining the AI response until you're happy with the outcome.
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📈 Keep learning from other ChatGPT creators: How to Create a Social Media Content Plan with ChatGPT (For Beginners)
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